Co na se \u0161kolen\u00ed dozv\u00edte?<\/h2>\n

\n
• Z\u00e1klady PPC reklamy<\/strong> na Google a na Seznamu\u00a0(z\u00e1kladn\u00ed pojmy, 3 pil\u00ed\u0159e vysok\u00e9ho QS, \u00favod do zobrazov\u00e1n\u00ed reklam ve vyhled\u00e1vac\u00ed i obsahov\u00e9 s\u00edti)<\/li>\n
• Specifika reklamy pro obsahov\u00e9 weby<\/strong> (co je lep\u0161\u00ed\/hor\u0161\u00ed, role reklamy, propojen\u00ed marketingu a obchodu)<\/li>\n
• Orientace a z\u00e1kladn\u00ed nastaven\u00ed v \u00fa\u010dtech<\/strong> Google AdWords a Seznam Sklik (zalo\u017een\u00ed \u00fa\u010dtu, z\u00e1kladn\u00ed nastaven\u00ed, propojen\u00ed s ostatn\u00edmi n\u00e1stroji – na co si d\u00e1t pozor\/co se hod\u00ed p\u0159edem rozmyslet, orientace v \u00fa\u010dtech)<\/li>\n
• Typy reklam a zp\u016fsoby c\u00edlen\u00ed<\/strong> na Google a Seznamu pro obsahov\u00e9 weby (z pohledu\u00a0v\u00fdkonnosti a brandu)<\/li>\n
• Propojen\u00ed PPC \u00fa\u010dt\u016f\u00a0s pomocn\u00fdmi n\u00e1stroji<\/strong>, vyu\u017eit\u00ed intern\u00edch\u00a0(pl\u00e1nova\u010de, p\u0159ehledy, aj.) i extern\u00edch (\u00faprava velikosti, rozm\u011br\u016f i barvy obr\u00e1zk\u016f\/fotek, Google Tag Manager aj.) pomocn\u00edk\u016f<\/li>\n
• Z\u00e1klady spr\u00e1vy a vyhodnocov\u00e1n\u00ed<\/strong> PPC kampan\u00ed (co obn\u00e1\u0161\u00ed spr\u00e1va kampan\u00ed, role \u010dasu a rozpo\u010dtu, vyhodnocen\u00ed z pohledu PPC \u00fa\u010dt\u016f x vyhodnocen\u00ed z pohledu Google Analytics)<\/li>\n<\/ul>\n

  S sebou:\u00a0<\/strong>dobrou n\u00e1ladu a dotazy \ud83d\ude42 (vlastn\u00ed po\u010d\u00edta\u010d nen\u00ed nutn\u00fd, studijn\u00ed materi\u00e1ly dostanete)<\/p>\n

  <\/h2>\n

  P\u0159ejete si rad\u011bji individu\u00e1ln\u00ed \u0161kolen\u00ed? Napi\u0161te mi svou p\u0159edstavu prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Chcete se dozv\u011bd\u011bt v\u00edc o PPC reklam\u011b, ale odrazuje v\u00e1s, \u017ee nem\u00e1te e-shop? Nezoufejte! P\u0159ihlaste se na \u0161kolen\u00ed, kde o \u201eko\u0161\u00edku\u201c neusly\u0161\u00edte ani z d\u00e1lky a p\u0159esv\u011bd\u010dte se o tom, \u017ee i bez n\u011bj m\u016f\u017ee PPC fungovat. \ud83d\ude42<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/posts\/562"}],"collection":[{"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":11,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"predecessor-version":[{"id":589,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/posts\/562\/revisions\/589"}],"wp:attachment":[{"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.janazujova.cz\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}